Welcome, my name is Allison Lins.
Allison Lins's Bio:
Experienced front end web developer with more than 13 years in marketing and SEO-optimized e-commerce systems. Extensive knowledge of modern front-end frameworks and CMS, with a talent for bridging the gap between user experience and marketing objectives. Strong ability to drive new revenue streams and generate page views through SEO initiatives, marketing campaigns, social media campaigns, and omnichannel experiences.
Allison Lins's Experience:
Web Site Administrator at Rollin' Fast Victory Riders of North JerseyDecember 2009
Illustrator, Fireworks. Developed site via CMS. Created graphics for web publication. Developed & proofed content for site. Composed style guide, training manuals, & visual user references. Maintain & update site with information, events, & pictures.
Intranet Content Administrator (Content Developer) at Centenary CollegeJanuary 2003 - August 2010 | Hackettstown NJ
• Support & training of content management system users • Composition and upkeep of training manuals & reference guides • Creation and optimization of web graphics, images, ect • Branding and style guideline upkeep & compliance • Managed department design overhauls
Web Publisher (Front End Developer at LuxotticaMay 2013 - Present | Mason Ohio
- Manage all aspects of front-end web design for a leading eyewear retailer, with responsibility for oversight of all online content, offers, and marketing messaging using a wide range of content management tools such as IBM E-commerce Management Center on WebSphere, Adobe Scene7, and IBM WebSphere Content Portal - Maintain and update an online product catalog of more than 1,000 products, including all weekly and daily price changes, review and updating of product copy for SEO projects, and ensuring proper alignment of user experience objectives with various marking initiatives and campaigns - Grew weekly e-commerce sales on TargetOptical.com from less than $7,000 to more than $150,000 over a two-year period by expanding and re-working the IBM WebSphere promotion engine, redesigning the overall site and checkout flow, optimizing SEO practices, and creating graphics and content pages related to sales - Developed and implemented TargetOptical.com’s comprehensive SEO strategy, growing traffic from 15,000 unique weekly visits to more than 70,000, by making site URL’s more user-friendly, increasing usage of keywords, alt tags, and metadata, and linking the site with all social media platforms - Eliminated barriers to purchase by removing four unnecessary steps in the checkout process and splitting the combined frames and contact lens checkout processes into two separate flows - Supported e-commerce and physical omnichannel experience by developing back-end solutions to solve challenges caused by rigid back-end systems
Solutions Analyst (Freelance Web Developer) at Possible WorldwideAugust 2012 - February 2013 | Cincinnati Ohio
- Supported project development for Proctor & Gamble’s North American email marketing campaigns and associated websites by working with third-party vendors to deploy content on schedule - Served as technical project manager for several email marketing campaigns, including and correction of mockups and addition of tracking information
Web Support Specialist (Web Developer) at LexisNexisFebruary 2011 - March 2012 | Dayton, Ohio
• Website Content Management • Heavy use of HTML, CSS, XML, for custom web sections • Upkeep & management of SharePoint content • Assisted migration of content (Teamsite/CMS) • Creation/modification of graphics, images
Allison Lins's Education:
Centenary College2003 – 2006Bachelor of ScienceActivities: Dressage Team, Hunter/Jumper Team, Movie club
Allison Lins's Interests & Activities:
Motorcycles, zombie novels, video games, exercise, gardening, family, horses